I have had a fair few questions from friends and family about what my business is actually doing within the sphere of social media management, so I thought I’d clarify a little. (Ignore the slightly shameless plug, unless of course you are running a small business that needs a helping hand making your social media accounts the best they can be – in which case, have a look at my website, and contact me for a free consultation.)
Effectively there are two strands to the business; social media management and content/article writing. (I occasionally do a little PR problem solving and outreach, but on a very ad hoc basis.)
What is social media? It is a group of websites and applications that were originally invented as a bit of fun online networking but now have developed into a global form of pretty well instant marketing and communication that has taken the world by storm. Businesses are now using these platforms as a tool to share with the world.
With 10,000 genuine followers across my social media platforms, working with luxury brands around the world as a press partner and with over 100,000 monthly views on most of my social media platforms, I have learned a bit of wisdom over the 5 years I have been blogging.
Enough to have the confidence to advise brands and launch my own business. With several of my clients already, I have doubled and trebled their engagement, even in the short time I have been working with them. (I feel like this is the hardest part, sharing my skills in a non-boastful manner!)
In essence, I run the social media accounts of small/medium businesses – usually Twitter, Instagram, Facebook and/or Pinterest. Often owners don’t have the time or the specialised skillset to get the most out of marketing their businesses – they are simply too busy running their businesses.
I offer 4 services;
Account Auditing – advising businesses how to improve their social media accounts and postings. All the way from optimising their accounts to guiding them on what they shouldn’t be doing…
Teaching – sharing the best way for staff to run the accounts day-to-day; making sure they have the right tone, a good mix of content and a vision that matches the goals of the business.
Content Calendars – drafting up a pre-agreed amount of tweets/facebook/instagram posts in order to draw new and established clients to their website. These are tailored to the date and business, and their in-situ staff add the content to the social media accounts.
Social Media Management – I add tailored and optimised content to the accounts, at the best possible times for interaction. I also run the behind the scenes operation, answering queries and helping solve problems.
Already I have been working with some amazing businesses and brands – all with unique passions and stories to tell the world.
If websites are regularily updated with quality information, Google values it higher in their search results. It also keeps customers informed, lures them back in for a repeat visit and shares the amazing services that are offered. One of the best ways to do this? Write up to date, SEO optimised posts/articles with a natural tone.
That is a nutshell is my new business. Taking 5 years of social media addiction, and sharing my practical knowledge with the world.
So, how can I help you?